Dressit: Revolutionizing bridal shopping through new tech
Dressit founder Becca Wenning
Technology is continually reshaping industries, and Dressit, a startup founded by former bridal boutique owner Becca Wenning, is no different. Wenning created Dressit, inspired by a decade of bridal boutique operation, to bridge the gap between online bridal gown inspiration and the in-person boutique experience.
Described as “where Zillow meets Pinterest,” Dressit connects brides with local boutiques, simplifying the often overwhelming wedding dress shopping process. Brides are able to create and share curated inspiration boards featuring real dresses from real stores, enabling collaboration with their families and friends. At the same time, boutique owners gain a digital platform to showcase their showroom inventories, better serve their customers, and create a sustainable wedding dress lifecycle.
Simplifying the Bridal Journey
Going from finding your dream wedding dress online to wearing it on your special day can be a lengthy (or impossible) process. Wenning’s idea for Dressit came from watching brides struggle to find the perfect dress for their big day while boutiques overflowed with wedding gowns and veils.
The platform empowers brides to search for gorgeous gowns at home (or anywhere), with options to filter by location, price point, dress style, or even designer, such as Vera Wang or Jenny Yoo. After browsing, they are matched with bridal shops for measuring and tailoring to ensure a perfect fit. This combination of online convenience and in-store service makes for a more efficient and enjoyable shopping journey. From the first fitting to the moment they say, “I Do,” Dressit ensures every detail is perfect.
Meanwhile, boutiques benefit from tools that allow them to showcase their showroom samples. By addressing common pain points like overstocked showrooms, Dressit enables boutiques to focus on matching brides with shorter engagements who need a dress quickly, creating a more sustainable and profitable business model.
Beyond Bridal Dresses
Dressit’s vision extends beyond wedding dresses. Future plans include building a comprehensive wedding shopping ecosystem and offering personalized recommendations for nearby coffee shops, restaurants, and hotels to enhance the bridal shopping experience. The roadmap also includes expanding offerings to include venues, men’s formal wear, florists, and more, transforming Dressit into a one-stop wedding planning resource.
Currently, Dressit is onboarding boutiques and building a waitlist of brides eager to find the perfect gown for their wedding day.
What It Means For Ohio
Dressit’s rise highlights Ohio’s growing reputation as a tech hub. And, as a female-founded company, it also underscores the state’s potential to foster women-led innovation. By driving foot traffic to bridal boutiques and promoting local restaurants, hotels, and event spaces, Wenning’s vision supports local businesses and the broader economy.
The company’s development team, Columbus-based Big Kitty Labs, exemplifies Ohio’s role in nurturing talent in AI, data analytics, and product innovation. As Dressit scales, it aims to create jobs in these fields, further strengthening the state’s tech ecosystem.
Wenning’s success proves that world-class innovation can emerge from the Midwest. “Dressit is proof that Ohio can blend innovation with a deep respect for traditional industries,” she says. By transforming how brides shop and supporting local boutiques, Dressit positions Ohio as a leader in the $400 billion global wedding industry.
For Ohio brides and businesses alike, Dressit is more than a platform; it’s a testament to the state’s entrepreneurial spirit and potential to lead in tech-driven solutions for traditional markets.
